Staff headshots for Johnston's Coachlines
Same shoot, more value. When downtime opened up on set for Johnston's Coachlines, our team used it to capture fresh staff headshot photos – turning a quiet moment into extra value for the client, at no added cost.
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Project Details
- Client
- Johnston's Coachlines
Kinetic - Location
- Auckland Showgrounds
Auckland, New Zealand - Crew Size
- 1 x photographer
- Deliverables
- Hi-res and web res images for staff profiles
Photos
Client Brief
The Opportunity
While on set for another shoot at BEIA Meetings, and while waiting for passengers to arrive, our team spotted an opportunity to add some extra value for Johnston’s Coachlines. Rather than letting the downtime go to waste, we used the window to capture fresh staff headshot photos for Johnston’s Coachlines office staff and drivers.
The Approach
It’s a great example of how a bit of flexibility on set can go a long way. By staying alert to opportunities like this, we were able to deliver Johnston’s a genuinely useful set of images — at no extra cost in time or setup — that they wouldn’t otherwise have budgeted for.
The Result
The new photos give Johnston’s a stronger, more human presence across their website, social channels, and internal communications, putting real faces to the team that keeps their coaches running smoothly across New Zealand.
Let's make
something.
Have something bigger in mind? Tell us the full story and we'll tailor a production to match.